Been after this Hybrid Smartwatch for sometime however it has never been on discount since its release in Australia.
At the store, the signs do in fact say smart watches are excluded from discount, however when scanned it comes up as $258. I bought the mesh band version but I do think the price applies to the rest of the Skagen Connected Smartwatches.
It is even cheaper than buying from US (USD205 = AUD285) and comes with local warranty.
In store only, as it is still original RRP on website.